Trūata will enable companies to meet the standards of data protection envisioned by the GDPR while continuing to innovate and deliver the services and experiences their customers demand.


The explosion of data and advanced analytic technologies mean that businesses can deliver personalised experiences that make life easier, safer and more convenient. If we can’t, as technologists, enable businesses to continue to maximise the promise of data while protecting the rights of consumers, then we all stand to lose. By placing boundaries between how data is stored, protected and used, Trūata can safeguard the benefits of data for modern businesses and consumers.”

Barry Smyth, Trūata Board Member and Digital Chair of Computer Science at University College Dublin


Under the GDPR, companies will have more responsibilities in terms of how they manage personal data of consumers. In my day job and now with Trūata, we see the disruption businesses can face if they don’t put these safeguards at the centre of their data strategies.”

Aoife Sexton, Chief Privacy Officer.

Latest from Trūata

GDPR: A New Road, Not a Roadblock

26 April 2018

April 26, 2018 – Earlier this year Mastercard and IBM founded Truata, an independent trust to allow companies to conduct analytics while complying with GDPR. Here, CEO Felix Marx describes how GDPR opens up new opportunities for businesses.   Read More

Trūata delivers next-generation data protection and analytics to Europe

15 March 2018

March 15, 2018 – DUBLIN – Trūata has been designed specifically to help organisations conduct analytics in full compliance with Europe’s upcoming privacy and data protection framework, the European General Data Protection Regulation (GDPR).   Read More


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