Our Leadership

Management Team

Felix Marx

CEO

Felix Marx has joined Trūata as CEO to advance its goal of furthering consumers’ control over their data as envisioned by the European General Data Protection Regulation (GDPR), while enabling businesses to better serve their customers through data-led decisions. He brings more than 20 years of experience in identity management, financial services and telecommunications, leading technology companies focused on driving value for client organizations and the consumers they serve.

Trūata, an independent trust, is a groundbreaking solution created to deliver a new standard of data hosting and anonymization services to businesses from all over the world. Marx’s wealth of experience working across regions including Europe, Asia Pacific, Latin America, and North America equips him to serve global customers across industries. Marx’s expertise spans a range of technologies including identity and trusted service management, identification and smart cards, secure mobile transactions, mergers and acquisitions and more.

Most recently, Marx served as Executive Vice President, Services, Mastercard in Asia Pacific. In that role, Marx was responsible for a holistic go-to-market strategy and driving growth in the region. Prior to that, Marx was CEO of Pinpoint, which was acquired by Mastercard in 2014. Other past roles include CEO and President of C-Sam, Inc. and CEO of Identive Group, which he initially joined as CEO of SCM Microsystems.

In addition, Marx held the position of executive director of the Identive Group board, as well sitting on the board of directors for several of Identive Group’s portfolio companies. Marx has also held a variety of general management positions with companies including NXP Semiconductors, Philips Semiconductors, Global One Telecommunications and Ericsson Telecommunications.

He was instrumental in founding the NFC Forum and also served as Director of the Board on behalf of Philips Semiconductors and NXP Semiconductors.

Marx holds a degree in electrical engineering from the Technical Academy in Vienna (HTBLVA Wien 1); a postgraduate degree in Business Administration from the University of Commerce in Vienna and a Master of Advanced Studies in Knowledge Management from Danube University in Austria.

Michael Ingrassia

President & General Counsel

Michael Ingrassia joined Trūata as President and General Counsel from Mastercard International, where he was the Senior Managing Counsel for Strategic Transactions and Global Mergers and Acquisitions.  At Mastercard, Michael managed a broad array of transactions, including acquisitions, divestitures, joint ventures and investments.

Prior to joining Mastercard, Michael gained broad experience as an Associate in the M&A group of the global law firm Latham & Watkins LLP, and an Associate Consultant in the Boston and London offices of the strategy consulting firm L.E.K. Consulting.

Michael is a graduate of Trinity College (Hartford) and the Georgetown University Law Center.

Aoife Sexton

Chief Privacy Officer

Aoife joined the Trūata team from the law firm Tech Law Services, where she was a Principal for the past six years advising technology clients within the areas of Commercial, Data Protection, IP and Technology Law. She also Co-Founded and has been a Director at Frontier Privacy, an innovative consultancy firm offering a full range of data protection services, with a specific focus on assisting companies to prepare for the General Data Protection Regulation.

Previously, Aoife headed up the IP/IT department of a large Dublin commercial law firm. Prior to that Aoife was General Counsel with an Irish technology company, Altobridge.

Aoife also spent 12 years with the GSM Association, the global industry body for mobile operators, where she held a number of senior positions including that of General Counsel, CEO (Interim), Head of Government and Regulatory Affairs and Head of the Development Fund.

Previous private practice experience includes the French law firm Siméon & Associés (Brussels) as well as a Eugene F Collins (Dublin).

Aoife is a graduate of University College Dublin (BCL) and the College of Europe, Bruges, Belgium. She is a Certified Data Protection Practitioner (PC.dp) as well as International Association of Privacy Professionals CIPP/E certified. She is an approved IAPP trainer for the CIPP/E course and conducts regular training courses in Ireland.

She is a lecturer on data protection at the Law Society of Ireland’s school of law as well as a lecturer on the Law Society’s post graduate courses on data protection and technology law. She is also a regular conference speaker particularly on the GDPR.

Pat Brennan

Chief Financial Officer

Pat Brennan joined Trūata as Chief Financial Officer from Vo1t Digital Custodian, where he was Chief Financial Officer.  Before that, Pat was the Senior Vice President Finance at F5 Networks.  Previously, Pat held senior finance posts at Nortel Networks and PPG Industries and was a chartered accountant at KPMG.

Pat is a graduate of Ulster University and holds a DPA (Masters) in Accounting from Queen’s University, Belfast.

Board of Directors

JoAnn C. Stonier

Board Member

JoAnn C. Stonier is EVP/Chief Data Officer for Mastercard.  In this role, she is responsible for enterprise-wide data strategy and management to ensure the organization maximizes the value of its information assets. Ms. Stonier and her team of global professionals identify the opportunities associated with Mastercard’s information assets and assist in the development of the tools, processes, policies and standards necessary to enable their use.

Previously, Ms. Stonier was EVP Chief Information Governance & Privacy Officer for the organization.  In that role she was responsible for worldwide privacy and information governance, leading those teams as well as leading regulatory engagement in this area.  Prior to joining Mastercard in 2008, Ms. Stonier was the Chief Privacy Officer for American Express Company.  She also held various roles of increasing responsibility at American Express, including Chief Operating Officer, American Express Tax & Business Services; Vice President, Acquisition Integration; and Vice President & Assistant to the Chairman.  Ms. Stonier has worked at Waldenbooks, Inc., PepsiCo and started her career as an auditor for PriceWaterhouse Coopers.

In addition to her work at Mastercard, Ms. Stonier is an adjunct professor at Pratt Institute where she teaches business strategy and international business, in the Design Management Master’s program.

Ms. Stonier received her Juris Doctorate from St. John’s University in Queens, and her Bachelor of Science degree from St. Francis College.  She holds memberships in the Bar of the State of New York and the Bar of the State of New Jersey.  Ms. Stonier has been recognized as a leader in data and privacy by a number of organizations including the Aspen Institute, the United Nations, and the Information Governance Initiative and has served on the board of the International Association of Privacy Professionals, the Center for Information Policy Leadership and the Information Accountability Foundation. She is a well-regarded speaker at industry events and often addresses the need for balancing data innovation and privacy.  JoAnn is based in Purchase, NY.

Barry Smyth

Board Member

Barry Smyth (BSc, PhD, Hon. DTech(RGU), MRIA) is a scientist and entrepreneur. He holds the DIGITAL Chair of Computer Science at University College Dublin. He is a member of the Royal Irish Academy and a Founding Director of the Insight Centre for Data Analytics. Barry’s research interests cover a broad range of topics, including artificial intelligence, case-based reasoning, and recommender systems. Barry also co-founded ChangingWorlds and HeyStaks, based on research from his lab, and he currently serves as a board member and/or advisor for a number of AI-related start-ups.

Kevin Butler

Board Member

As Managing Director of TMF Management (Ireland) Ltd (“TMF Ireland”), Kevin has overall responsibility for a team of sixty legal and accounting professionals at TMF’s operations in Dublin. The Irish company was formed in 2004 and has grown rapidly, providing several hundred clients with a range of company secretarial, accounting and payroll services. TMF Ireland has particular strength in structured finance services, and carries out management and administration of SPVs across all types of securitizations as well as aviation (aviation platforms, leasing structures, etc.), shipping and other asset finance transactions. Globally, TMF Group acts as corporate service provider to more than 4,000 SPVs. TMF Ireland also provides corporate administration services to a large international client base of trading companies, including many that chose Ireland to establish their European base.

Kevin has more than 18 years of experience in finance and accounting roles. Prior to joining TMF, he was Chief Finance Officer at FirstRand Ireland Plc an Irish subsidiary of the FirstRand Group in South Africa. Kevin has also held accounting, finance and regulatory roles at KPMG, Baker Tilly and IBRC.

During his career, he has held PCF (Pre-approved Controlled Function) positions in regulated institutions both by the Irish Financial Regulator and the South African Financial Regulator. He was an executive director for a regulated institution and currently is managing director of TMF Ireland, an Irish trading entity. In addition, Kevin holds non-executive directorship positions in regulated funds, aviation entities, securitization entities and technology companies.

Kevin is a Fellow of The Institute of Chartered Accountants in Ireland (ICAI) and holds a Bachelor of Arts (B.A.) in Accounting and Finance from Dublin City University.

Mark Barnett

Board Member

Mark Barnett is president of the UK, Ireland, Nordics and Baltics Division of Mastercard. In this role, he is responsible for growing the payments industry in the region and creating a world beyond cash through Mastercard’s innovative approach to everyday payments, including emerging technologies such as contactless and mobile. Mark is also prioritising driving growth in everyday payments; supporting and sustaining our leadership position in credit; innovating in prepay cards and broadening Mastercard’s offering to commercial clients through card and payment services.

Mark joined Mastercard in 2003 and prior to his current appointment, he was executive vice-president, global head of Consulting Services for Mastercard Advisors. He has held various roles including leading Advisors in Europe and leading the global strategy practice for Advisors. Mark has over 20 years’ experience in the retail banking and payments industry.  Most of his client work has been at board level; developing payments strategy, designing innovative new products, advising card schemes and processors, supporting government payment initiatives and implementing major transformation programs.

Prior to joining Mastercard, Mark led KPMG Consulting’s activities in the payments industry in Europe, building a team focused specifically on this sector. Early in his career he worked in payments with First Data, Sema Group Payment Systems and Access & The Joint Credit Card Company. Mark has an MBA from Imperial College Business School, University of London, and a Bachelor’s degree in Economics, also from London University.