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President of Mastercard Advisors, Dimitrios Dosis, discusses the importance of powering data-driven innovation with a privacy-first mindset and how its partnership with Trūata makes this possible.
Privacy-enhancing technologies (PETs) can enable retailers to unlock the full analytical value of customer data without compromising trust.
How are leading companies developing their analytical capabilities to gain a competitive advantage in a noisy digital world?
In today’s data-driven business landscape, organizations face the challenge of leveraging data for business intelligence (BI) while ensuring data privacy compliance. This webinar will provide a comprehensive deep dive into a new data ecosystem that enables privacy-enhanced business intelligence.
Watch this short video to see how you can tap into the outside view of today’s consumers to gain advanced intelligence that can be used to steer marketing strategies and drive growth.
Geolocation analytics is one of the most powerful tools an organization can use to inform business decisions and improve profitability. But does that come at the expense of privacy?
We’ve collated 28 data privacy stats from recent reports to provide you with insights and trends that are feeding into business strategies
While investments in privacy have traditionally been viewed as the cost of minimizing the threat of data breaches, the conversation has more recently shifted from one of risk and repercussions to one of opportunity and innovation.
Our data experts will discuss recent successful client projects to boost customer segmentation leveraging a privacy-enhanced analytics exchange. Learn how businesses can safely access and share untapped customer insights from multiple sources to optimize campaigns and unlock new revenue potential.
What macro trends are feeding the rise of data collaboration? And how can companies power innovation with collaborative analytics strategies?
Building on our women in tech series from last year, we invited two members of our board of directors, alongside our Board Observer, to share insights on workplace challenges and collective efforts to drive change.
As companies race to transform data into actionable insights —all while navigating privacy concerns and regulations — how can great customer experience strategies be shaped and data-driven innovation flourish?
To harness the power of predictive models and predictive analytics to transform data into future insights, forward-thinking businesses are racing to overcome inherent data privacy management challenges in order to gain a competitive edge.
With data protection regulations continuing to evolve and impose new requirements on businesses, adopting a scalable and agile mindset towards privacy risk management is key to gaining a competitive advantage.