Leverage data to generate
measurable economic benefits
Despite organizations having vast data lakes at their disposal, extrapolating valuable insights
while adhering to global regulations is complex. However, with data now considered a critical
business asset, organizations are prioritizing data monetization strategies to leverage the
value of untapped data. Trūata’s solutions enable organizations to galvanize the growth of
existing and new revenue streams, while supporting and enhancing their customer base.
Responsible data use
through privacy-enhancing
technologies
The accelerated pace of digital transformation across society has seen organizations collecting ever more data. This comes with an unrivaled opportunity to leverage data—but also brings the new challenge of balancing the demands of evolving regulations with consumer privacy concerns.
With Trūata’s data monetization solutions, businesses are not only witnessing growing revenue streams, but also compliantly generating brand-new ones.
Unraveling the
personalization paradox
Trust and transparency are paramount to retaining long-term consumer loyalty. But data privacy introduces a novel problem: customers want the convenience and benefits that stem from personalization, but they want their privacy protected.
Future-thinking organizations are tapping into Trūata’s solutions to gain ground with privacy-enhanced analytics. This enables them to become more customer-centric and deliver enhanced CX without compromising on consumer privacy. By unlocking untapped data responsibly, businesses can optimize customer journey touchpoints to reflect preferences and characteristics—and boost revenue and retention in the process.
Our data monetization solutions
Trūata Anonymization Service (TAS)
Trūata Anonymization Service (TAS) independently anonymizes enterprise data, enabling organizations to leverage richer, more accurate analytical insights while meeting the highest global regulatory standards.
Trūata Calibrate
Trūata Calibrate empowers organizations to seamlessly transform data to meet SafeUse levels. This ensures they can confidently leverage personal data to drive growth and innovation while complying with the highest global data protection regulations.
Trūata Combined Analytics
Combined Analytics is a collaborative analytics exchange platform that enables businesses to safely share and access untapped customer insights from trusted third-party partners to optimize campaigns and unlock new revenue potential.
Trūata Privacy Enhanced Analytics Platform (PEAP)
The Trūata Privacy Enhanced Analytics Platform (PEAP) is a self-service portal which helps customers to conduct analyses on anonymized transactional data.
Trūata Workshop Series
In Trūata’s three-stage Workshop Series, learn to identify, examine, and qualify your organization’s analytical processes. A privacy-enhanced data strategy is then developed for prioritized analytical use cases to provide you with a roadmap to data management and analytics best practices. This is delivered in a bespoke Privacy Risk and Data Opportunity Report.
Explore our data
monetization solutions today
Get in touch with Trūata, and one of our friendly experts will explain how our data monetization solutions are empowering organizations to leverage data for a quantifiable economic advantage—and in an ethical manner.
Privacy in 4D: brand-new
dimensions for your data strategy
Streamline your data flows—unlock and access data at speed
Learn moreTurn insights into action and propel growth
Learn moreLeverage data to generate measurable economic benefits
Learn moreOperationalize international data transfers with unparalleled ease
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